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Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign Cheap Josh Morrissey Jersey , and how to determine what went wrong.
Response vs. Results
It's important to understand the difference between response rate and results. When a customer takes the action you want himher to take (i.e., clicking to your site, calling your 800 number, etc.) Cheap Joel Armia Jersey , then you've achieved "response." This does NOT mean you've made a sale. The response rate of your ad campaign can be high without ever selling one product or service.
"Results," on the other hand, are the sales you make in conjunction with the response rate. When a customer takes the action you want himher to take AND buys your productservice, then you've achieved results.
No Response
When you get little to no response Cheap Connor Hellebuyck Jersey , chances are that one of two things happened. One - your ad was poorly written and didn't generate enough interest to excite the customer to take action; or two - the ad didn't reach your preferred target customer.
How do you determine which one is the culprit? Test! Use the same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know the ad is most likely fine, but the audience exposure was off. If the response rate does not improve Cheap Michael Hutchinson Jersey , it's probably best to rewrite. Cheap Jerseys ChinaCheap Jerseys From China [url=http://w