This year Cheap Air Max 270 Shoes , there is a new trend for sunglasses. And this new wave takes us back to a stylish trip into the past fashion realm. The retro-chic sunglasses trend 2011 will give us the secret weapons to flatter our looks. Retro-chic sunglasses 2011 are good combinations of high-class chic and modern refinement. Thus, you can select the perfect design which suits both your face shape and personality.


The following retro-chic shades trends 2011 can offer you the refined details in order to complete your classy apparels. From my point of view, there must be a pair of high ticket sunglasses in a woman’s accessory kit. It can protect your eyes and in the meanwhile, it flatters your face and your whole ensemble. Pick from the retro-chic sunglasses trends 2011 one model with your favored tint Cheap Air Max 270 Hot Punch , shape, and design to ensure that you make good use of your features and charisma.


Oversized sunglasses never get out of the style since their supremacy or great charm is unquestionable. In this warm season, the XXL sunglasses will be a must-have accessory for you. You can raid the store for a huge model either with a common frame or even a printed frame. But be mindful that you should choose the style which caters to your expectations and can help to build up for you an ideal appearance. In this respect, I consider the models below are good examples for you. They can provide you with the best source of inspiration and assist you to make a good preparation for your next dazzling makeover.

Corporate sponsorship tends to be a form of advertising where companies pay to be associated with certain events. Sponsorship normally provides a great way of broadening the competitive edge through improving the company鈥檚 image Cheap Air Max 270 Kids , credibility, and prestige through supporting events that the target market finds attractive. In the United States, corporate sponsorship has become the fastest growing type of marketing. In this research paper, it discusses the relationship between corporate sponsorship of Mondelez International and the sponsorship event of the US Open.
Relationship between corporate sponsorship and sponsored events
The sponsorships help companies in enhancing their public profile cheaply. Mondelez International is an American multinational confectionery Cheap Air Max 270 Mens , food, and beverages conglomerate that employs around 100,000 people across the world (Hanover, 2015). The mission of Mondelez International is to be recognized as the undisputed leader of global food and beverage industry. The United States Tennis Association tend to be the national governing body for the sport of tennis and also the leader in promoting and developing the growth of sports in the US. The USTA tend to own and operate the US Open Cheap Air Max 270 Womens , which is the world鈥檚 highest-attended annual sporting event.
Mondelez decided to turn to pro tennis for its sports attention grab. On August 2015, Mondelez signed as a sponsor of the US open providing the company rights or promoting brands such as Oreo cookies and BelVita breakfast biscuits. Mondelez International considered partnering with the US Open as it tends to be a rare event that does have a strong appeal among the core targets of moms, multicultural consumers, and millennial (Hanover Cheap Air Max 270 , 2015). The mission of the sponsorship was to create engaging experiences for the competition and produce relevant content during the markets that may help the brand resonate with the consumers in real-time. The main mission of Mondelez is to be recognized as the undisputed leader of global food and beverage industry. Thus, through sponsoring the US Open, it tends to provide the company with an authentic opportunity of engaging with the consumers through the second screen.
It is essential that the corporate sponsorship should overlap with the corporate mission because the failure of selecting wisely the sponsorship can stir controversy and damage the reputation of the organization. When creating a sponsorship, it is necessary to consider those sponsorships whose business tend to correlate with your cause. Identifying a corporate whose mission tends to overlap with the company鈥檚 values is essential so as to establish a corporate giving partnership. In this case Cheap Air Max Hot Punch , the mission of the sponsorship was creating engaging experiences and produce content in the markets that help resonate with consumers. Based on Mondelez mission, the sponsorship mission aligned well with the corporate mission that helped in ensuring that Mondelez remains to be the leader of global food and beverage industry (Hanover, 2015).
Mondelez is a brand that does engage consumers, which is through digital and social media and also through TV. The company decided to partner with the US open event that tends to drive massive conversation online because it would enable brands such as BelVita and Oreo to create captivating content that is relevant to the consumers during the time. The US