COLOMBO Nike Air Max 1 Vypredaj , Aug. 1 (Xinhua) -- Sri Lanka on Monday called on more Chinese investors to invest in the island country, saying that China had invested more than 52 million U.S. dollars in the country in 2016 alone.


Speaking at the China-Sri Lanka Infrastructure Investment Cooperation Forum in Colombo, Commerce and Industry Minister Rishard Bathiudeen said that in 2016, Sri Lanka received foreign direct investment (FDI) of 801 million U.S. dollars.


Bathiudeen said mega Chinese projects such as the recently signed 1.1 billion dollars Hambantota Port agreement between the Sri Lanka Ports Authority and China Merchants Port Holdings and the 1.4 billion dollars Colombo Financial City project were immensely beneficial for the island country.


He said there were many other Chinese FDI projects in Sri Lanka including in the textile and apparel, fisheries and manufacturing sectors.


"Tourism is another attractive sector since Chinese tourist arrivals to Sri Lanka doubled from year to year. Therefore today I invite the potential Chinese investors to invest in Sri Lanka and partner with us," Bathiudeen said.


Statistics from China's Ministry of Commerce showed total trade volume between China and Sri Lanka reached 4.4 billion dollars. That is a 363 percent increase in comparison to a decade back in 2007, which stood at 965 million dollars.


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Business > Marketing > Search Engine MarketingWhy Your Business Needs PPC To Perform Better?

Posted by nettonic in Business on September 10th, 2015


Only a few years back businesses would just create a website and expect visitors to find them by chance or by someone’s reference. But, with the increased use of internet, the number of websites has increased many folds; so in order to get noticed one has to use modern internet marketing strategies.That’s where PPC steps in. PPC is one of the fastest and one of the most effective ways to get your website serious attention. Here are some top reasons why your business needs PPC, brought to you by NetTonic Ltd-the leading PPC agency in London.


High ROI


PPC is highly targeted in nature, that’s why it is able to give high Return on Investment. If your PPC campaign is successful, it will give you so much returns that you won’t regret about the cost of buying ads


For an increased brand awareness


Today’s smart customers are frequent users of social media and search via different search engines and this is what makes PPC an effective tool to increase brand awareness. If your PPC Ads are appealing, they get visits. These visits increase your brand awareness among potential customers for future sales.


Flexible budget


Every experienced PPC agency knows that timing and location are the two very important aspects of digital marketing. In PPC Ads timing for which Ads are served and the location can be changed instantly, if required. It is also very flexible in terms of budget.


Fair chances to all


An Ad’s visibility is not based on how much money, the advertiser is willing to pay; it’s based on its quality. In fact, Google AdWords reward businesses that create quality ads with cheaper costs.


Quick results


PPC Ads are based on quality. If your PPC Ads offer good quality and are relevant to your customers then you get instant targeted traffic when used smartly with SEO.


Track your progress during your campaign


With PPC ad server, you have analytics tools, using which you can monitor the progress of your campaign and ensure its effective and efficient. You can fine tune your Ads to get the desired results.


Ensure that the ads are served to the right people


PPC ads are a smart way to attract relevant customers as they can be served in the location of your interest to ensure the right people view your ads and get your services.


Improve your business’s Search Engine Results Page (SERP)


Even if you have perfected SEO and rank high in Google searches, PPC can be beneficial to your business. They can increase traffic by mak