The online environment has grown to play a major role in the business health of an organization. Being able to connect easily with one鈥檚 customers and holds certain risks as well. The ease of access of the internet by all individuals across the world has made corporations potentially vulnerable towards negative content online. Any customer or disgruntled employee can use the internet to create negative reviews about a company. This may include backlash on social media sites and politically incorrect communication on a number of platforms. Even the lack of engaging content on the company鈥檚 part on different portals can affect the company鈥檚 success.

There a number of online crisis鈥?that a company can be severely affected by. Hence crisis communication should play a significant role for reputation managers to ensure the company remains successful. The three types of online crisis that a reputation manager should prepare for are:


Technical Crisis


This type of crisis basically means that the company鈥檚 website is down due to a variety of reasons. Every reputation manager must take steps to ensure that the company鈥檚 official website does not face problems or stop working at any point of time. This sort of technical failure can lead to severe problems and prevent customers from accessing the company website for their needs. This can lead to serious losses. A crisis communication strategy must be created to ensure that technical failures are dealt with immediately and keep the losses on the lower side.


Human And Social Crisis


This type of crisis is caused by people and can potentially lead to serious consequences for the brand. The ease of access to the internet means that the brand remains vulnerable towards negative attacks online. These can be caused by disgruntled ex employees Donne Nike Air Max 97 Ultra Sneakers Gym Rosse Scontate , unhappy customers and even competitors. Bad reviews and negative comments can potentially affect the brand鈥檚 corporate reputation. Here crisis communication must be used on a daily basis to find and address the negative content to prevent them from affecting the brand.

Public Relations Crisis


This type of crisis has the potential to not only seriously affect the brand鈥檚 online reputation, but also strain relations with external stakeholders. Negative publicity is extremely difficult to combat. It can affect the brand鈥檚 relation with their customers which in turn leads major losses. It is easier to prevent negative publicity rather than try to combat it once it has been published.


Even with a set corporate reputation strategy to improve the brand鈥檚 reputation online, there are a number of risks and potential crisis which can arise. A brand must prepare for these risks and have their own crisis communication strategy to prevent the brand from being unsuccessful.




Author Bio:


Akansh Milka in this article talks about the different types of crisis that every business can potentially face online. It is crucial for every business to be proactive and use crisis communication to prevent any crisis from having a serious impact on them. In the article she not only explains the types of crisis a business may face but also how a crisis communication strategy must be created to help counter the crisis and help the business survive in the industry.

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