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If you are a successful brand Cheap Jake Gardiner Hoodie , then various competitors use your name to sell their commodities & services. This is surely an illegal thing. By this, they sell their goods on your goodwill in order to get money from your name. Trademark registration protects your products, services & name from this copying. If the competitors do so, then by using your legal authority, you can take stern action against those who are using your name against your wishes.

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