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20.07.2018 10:34
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NEW YORK, N. Muhammad Wilkerson Jersey .Y. - Along with puppies and babies, celebrities are a Super Bowl advertising staple. And this year is no exception.Using stars is a surefire way to grab attention during advertisings most competitive night, when a crowded field of 40-plus marketers vie for the attention of the more than 110 million viewers expected to tune in to the Super Bowl on Sunday.Advertisers use celebrities to help insure the success of their creative investment, said Devra Prywes, vice-president of marketing for research firm Unruly.But it doesnt always work. In order for an ad to go viral, it needs to connect emotionally or give the audience multiple reasons to share, Prywes said.A celebrity cant save an ad that doesnt do those things, but the right celebrity can help amplify it, he said.This year, advertisers are choosing quirkier celebrities and poking fun at bigger names. For instance, Katie Couric and Bryant Gumbel make fun of their inability to understand the Internet in 1994 in a BMW ad. And character actors Steve Buscemi and Danny Trejo star in a Snickers spot.Heres a look how brands are using celebrities in this years Super Bowl ads.Snickers The Brady BunchIn keeping with its 5-year-old Youre Not You When Youre Hungry, campaign that shows hungry people resembling humorous celebrities, Snickers 30-second ad recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets hit in the nose with a football. Florence Henderson and action movie Machete star Danny Trejo also make appearances.Online: https://www.youtube.com/watch?v=rqbomTIWCZ8BMW Newfangled IdeaIn order to promote its new all-electric BMW i3 in a 60-second spot, BMW enlisted former Today show hosts Couric and Gumbel to recreate a 1994 on-air conversation when they tried to figure out what the @ symbol in an email address meant. Alison, Couric says to an off camera producer in the 1994 clip, can you explain what Internet is? The ad flashes forward to today, when the duo are in a BMWs i3 similarly confused. Big ideas take a little getting used to, copy states.Online: https://www.youtube.com/watch?v=U1jwWwJ-MxcSquarespace Dreaming With JeffThe website publisher isnt releasing its full 30-second spot until game time but a teaser ad shows a bearded The Big Lebowski actor Jeff Bridges recording relaxing sounds for an album called Jeff Bridges Sleeping Tapes. The company plans to sell the resulting tapes in cassette-tape and vinyl form and the tracks are free to stream online. Squarespace CEO Anthony Casalena said the idea is that any idea can be presented via a Squarespace platform.Online: dreamingwithjeff.comT-Mobile #KimsDataStashT-Mobile hired Kim Kardashian for a 30-second spoof on public service announcements. It pokes fun at Kardashians constant online presence. She makes a plea to save peoples unused data taken back by wireless carriers. She laments that the data could have been used to see Kardashians makeup, vacations and outfits. Please help save the data, she pleads. The ad promotes T-Mobiles service that lets users keep their unused data for a year.Online: https://www.youtube.com/watch?v=ZTwzsV3I3OQKia The Perfect GetawayKias ad spoofs Pierce Brosnans action-movie persona. In the ad, an agent describes a perfect part for Brosnan, who once played James Bond. Brosnan keeps expecting evil villains or explosions, but instead the agent describes a Kia ad in which Brosnan drives to a snowy cabin in a 2016 Sorento. The tagline is The perfect getaway vehicle.https://www.youtube.com/watch?v=XJ-mwaDODt8 JMon Moore Jersey . - Steve Kerr of the Golden State Warriors will coach the Western Conference in the All-Star Game on Feb. Jimmy Graham Jersey . -- The anointed starting quarterback for the Oakland Raiders is strengthening his hold on the position this training camp instead of losing it. http://www.authenticfootballshoppackers.com/Black-friday-muhammad-wilkerson-jersey/ . -- Mixed martial arts fighter Cristiane Justino Santos has been suspended and fined for testing positive for steroids.TORONTO -- Hamilton Tiger-Cats running back C.J. Gable has been named the CFL player of the week. Gable rushed for 118 yards and a touchdown and added 46 receiving yards as the Ticats beat the Toronto Argonauts 24-18 last week. Gable has 346 yards and two touchdowns over Hamiltons last three games, including back-to-back wins against the Argos that moved the Ticats within two points of first place in the CFL East. Elsewhere, Calgary star running back Jon Cornish picked up Canadian of the week honours for the fifth time this year. Cornish ran for 130 yards on 15 carries and scored a touchdown in West-leading Calgarys 40-26 win ovver the B. Josh Jackson Jersey. C. Lions. He also had three receptions for 35 yards. Cornish, from New Westminster, B.C., currently leads the CFL in rushing with 1,545 yards, the most ever in a single season by a Canadian, and 13 touchdowns this season. Edmonton linebacker Rennie Curran was the top defensive player. Curran recorded a career-high eleven tackles and caught an interception in Edmontons narrow 14-9 loss to Saskatchewan. Calgary punter Rod Maver took the special team award. The native of Brampton, Ont., had five punts in the game for a total of 245 yards (an average of 49 yards) in Calgarys win over the Lions. White NFL Jerseys Cheap Youth NFL Jerseys China Wholesale Jerseys 2020 Stitched NFL Jerseys Cheap NFL Autographed Jerseys Cheap NFL Jerseys Discount Jerseys ' ' '

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