My first encounter with an MLM enterprise a number of years back was with a conventional company that used the ‘old school methods’ of marketing rather than the ‘new school Attraction Marketing’ – you may be accustomed to the old school methods: creating a list of friends Cheap Tottenham Hotspur Jerseys , family and distant relatives, hotel meetings, knocking on doors, the three foot rule Cheap Sevilla Jerseys , posting fliers, cold prospecting. Whilst these tactics may work for some, I just felt plain rude calling up a friend I hadn’t spoken to for 10 years and asking them to buy something from me.
Needless to say I didn’t stay with that business for long and many others felt the same way. Once their warm market had all been coaxed into buying a product from them, their sales dwindled and they left the company. In fact 97% of Network marketers opt out at this point Cheap Real Madrid Jerseys , so for the ones that persist, recruiting new distributors into their team is like filling a leaking bucket.
So what is the alternative? – How about instead of hunting down potential buyers, you have customers chasing down you? – makes sense doesn’t it? – Along comes the principle of Attraction Marketing! – And how do you make this work? – By making yourself ‘Attractive’ to the customer!
So how do we go about this?
Firstly by’leading with value!’ – This means positioning yourself as a leader! – solving your customers problems, giving away beneficial information Cheap Paris Saint-Germain Jerseys , helping them achieve whatever they are trying to obtain, teaching them the benefits of your product and constructing a relationship with them.
The old saying stands true: ‘people buy people long before they buy products and services’.
When you show you are a leader and can help people get to where they want to be, ‘they will follow you!’
Secondly – by being transparent; not only should you share your successes but also the challenges you’ve faced. This helps your prospects relate to you, and makes you more human – it also helps to motivate them – if you can do it Cheap Manchester United Jerseys , so can I.
Thirdly – with ‘Personal Branding’ that is ‘You Inc!’- A prominent part of Attraction Marketing.
What do the top 3% of Network Marketers do that the others don’t? – They Brand Themselves!
Your brand is what you want people to think of when they think of you – it’s what you stand for – it’s your value and integrity – it’s your personality – let your best features shine through.
So how do you begin to use Attraction Marketing in your business and turn yourself into a ‘lead magnet?’
Firstly you need to spend time on learning new skills and self development. You need to be knowledgeable in areas of personal growth and business – internet marketing tactics for example. Helping others to grow will bring out the true leader in you.
‘But I don’t know anything’ you might say if you’re a beginner – don’t worry – as soon as you’ve read about something, you know more about that something than the person who hasn’t read it don’t you? So share your new knowledge!
Secondly you’ll need a blog or an one page website, where you can give away free lessons, video tutorials Cheap Manchester City Jerseys , or eBooks in return for contact information and also share inews about yourself and start to ‘brand yourself’. Video is a great for self branding.
You could also use a logo to rexemplify your brand and create a theme – then carry that theme through from your blog, to your social media sites so that people will associate it with you.
Thirdly you’ll need an Autoresponder – a follow up email service that permits you to drip feed valuable information and offers to all your prospects, on autopilot, and build a relationship with them.
Which leads us to: ‘The Funded Proposal’ – another great idea of Attraction marketing – for those people who originally say no to your primary business or product; offer a training course or programme for which they pay a small price – something that will help them in their business. This way you earn some money for yourself and enlighten your prospects at the same time.
I’ll leave you with a well known quote from the great ‘Zig Ziglar’:
‘You can get everything in life you want if you will just help enough other people get what they want’
Zig Ziglar ‘secrets of Closing the Sale’ 1984
If you’d like to find out more about the Attraction Marketing system I use for my business Cheap Liverpool Jerseys , and how it can ‘Explode’ your business and turn you into a ‘Lead Magnet’ (without the need for that ‘Old School’ nonsense) – Visit my website ==> www.AttractionMarketingSuccess
To your Success,
Louise Marsden – Attraction Marketing Expert
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