NEW YORK, N. Black Friday Panthers Jerseys .Y. - Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.Nationwide ran an ad on preventable childhood death. Carnival struck a sombre note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.Other advertisers had positive, albeit equally serious themes: McDonalds said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gambles ad for its Always feminine products brand tried to redefine what it means to do things like a girl.Its a shame there arent any commercials for antidepressants because these commercials make me want some, said Jon Early, who was watching the game in New York with friends. Football is supposed to be an escape.The serious tone is an effort to win over Americans who have a lower tolerance for crass ads with an overuse of sexually explicit themes and sophomoric humour. They also have short attention spans these days, thanks to the bite-sized communication of social media.The serious spots were a continuation of a trend that started last year when advertisers shied away from the tactics that had been commonplace during Super Bowl. The difference this year is that many of the serious ads had an overarching message to live better, think better and be better.With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were trying to stand out by marketing socially conscious messages. In the process, they hoped to boost the image of their brands.The Super Bowl reflects whats happening in the country, said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. Maybe in the country today were a little more reflective and a little more pensive.SERIOUS TONEA Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs so he had to learn to live with prosthetic legs developed by Microsoft.The ad struck some similar notes with Toyotas Camry ad, which featured Paralympian Amy Purdy, who also has prosthetic legs snowboarding and dancing set to a speech by Muhammad Ali that ends Ill show you how great I am.Some serious ads bordered on sober. Nissan returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming race driver and his wife struggling to balance work and raising their son. In a jarring detail that many on social media pointed out, the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.And a Nationwide ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with my best friend, or even grow up, because he died in an accident. The ad was aimed at stopping preventable childhood accidents, but Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania, said it received the most negative response from his ad viewing panel.Its just playing with fire focusing on an adolescents death in the context of the Super Bowl, he said.POSITIVE BUT SERIOUSOther advertisers tried to implore people to do positive things.In apparent commentary on how heavily food companies market to Americans, Weight Watchers Super Bowl debut ad showed pizza, doughnuts in large portions with an ominous voiceover saying You gotta eat, right? A tagline said Weight Watchers can help members take control.But it didnt resonate with all viewers, many of who were at Super Bowl parties eating snacks. Some people are saying it made them want to eat more than anything, said Villanovas Taylor.Meanwhile, fast food chain McDonalds announced it will randomly select customers who can pay for their food with acts of goodwill, such as calling their moms and telling them they love them as part of a Valentines Day promotion that starts Monday.Humour IN BETWEENNot all ads were serious, though.Nationwides other ad showed Mindy Project star Mindy Kaling walking around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then, she tries to kiss actor Matt Damon, but as it turns out, he can see her. The idea is Nationwide doesnt treat customers like theyre invisible.Naomi Zikmund-Fisher, a psychotherapist watching the game in Ann Arbor, Michigan, said the ad appealed to her. It sucked you in as a plot and then ruined it for her, she said.Another ad scored early. Chevrolets spot before kickoff appeared to be a live game feed that turned into static and a blank screen, shocking some viewers. Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, allowing for live game streaming in the truck.That one got all of our attention, said Kirin Jessel, who watched the game with co-workers in Oakland, Calif. We were thinking Oh my God, whats happening. Womens Panthers Jerseys . 5 Trade Deadline is drawing closer and teams will be deciding on whether to buy or sell. Cheap Panthers Store .Then came December.Three straight losses, including a crushing 27-24 defeat to Washington (4-11) on Saturday, has the Eagles (9-6) on the brink of playoff elimination. http://www.cheappanthersjerseys.net/ . Gauteng High Court Judge Dunstan Mlambo ruled Tuesday that South African media houses will be allowed to install three remote controlled cameras in court for the Olympic athletes trial starting next week to capture images that likely will be seen by millions around the world.LAWRENCE, Kan. -- Naadir Tharpe finally got to stand in the middle of the court at Allen Fieldhouse, bask in the adulation of another sellout crowd and celebrate a conference championship. The junior guard, who wrapped up his first two Big 12 titles on the road, had 19 points to lead five Kansas players in double figures Monday night, and the fifth-ranked Jayhawks held off Oklahoma 83-75 to ensure a share of their 10th consecutive league crown. "Just a great feeling," Tharpe said. "To be at home, to hear the fans and all that, its a beautiful feeling. It just shows the tradition of Kansas and what it means to us." Wayne Selden and Andrew Wiggins added 15 points each, and Joel Embiid had 12 points and 13 rebounds for the Jayhawks (22-6, 13-2), who poured off the bench at the buzzer to celebrate the latest addition to their nation-leading 57 conference titles. It might be the only one for Wiggins and Embiid, the dynamic freshman duo projected to be lottery picks if they come out this season. Wiggins has already stated his intention to do so. "Winning the championship," Wiggins said, "just a great feeling on the court." Only two schools in mens Division I basketball have won more consecutive conference titles than Kansas: UCLA captured 13 straight from 1967-79 in the Pac-10, and Gonzaga won 11 straight in the West Coast Conference from 2001-11. "Its something you know," Selden said. "When you come in here, thats the standard." Cameron Clark had 18 points and Buddy Hield finished with 16 for the Sooners (20-8, 9-6), who have lost 12 of their last 13 games against the Jayhawks, including both this season. Oklahoma still has not won in the Phog since 1993, when Billy Tubbs was on its sideline. "Its so tough here for a lot of reasons," current Sooners coach Lon Kruger said. "Bill does a great job, theyre very talented, the atmosphere is great, the difference really is in the runs they make, and thats what you have to avoid. Easier said than done." The first half Monday night boiled down to an old-fashioned Big Eight tussle. The Jayhawks threw the first body punnch, picking up right where they left off in a rout of Texas by taking a 15-4 lead. Cheap Panthers Jerseys. Oklahoma answered with a few haymakers of its own, going on a 13-2 charge and eventually pulling ahead 27-25 with 5:26 left in the half. Selden took over down the stretch, though, scoring seven straight points to give Kansas the lead back. Frank Masons three-pointer capped a 10-0 surge and made it 42-33 at halftime. "We handled the ball well, made tough plays, but two or three stretches is why Kansas is so tough," Kruger said. "We gave them moments of run that you have to try to avoid." The Jayhawks, arguably the deepest team in the Big 12, forged their lead despite playing without a handful of players due to foul trouble. Wiggins, Tharpe, Perry Ellis, who finished with 11 points, and Jamari Traylor all had two fouls, and Connor Frankamp was on the bench with three. Wiggins picked up his third on the first play of the second half, when Ryan Spangler drove to the basket for an and-one. It was the start of a 10-2 run that got the Sooners back in the game. "They made a couple shots, we made a couple shots," Clark said, "but the main thing is we didnt take care of the ball at critical times." Clarks hot shooting and a couple of timely three-pointers by Hield gave Oklahoma the lead, only for Kansas to come back once more. Wiggins scored on a putback of his own miss with 8:01 left to give the Jayhawks a 60-59 lead, and their advantage grew to 69-63 a few minutes later. The Sooners kept finding answers. When Wiggins hit a three-pointer to make it 74-66, Isaiah Cousins promptly scored in the paint. When Tharpe got a home-rim bounce on a pull-up jumper, Hield was there to hit a fall-away three-pointer to close within 76-71 with 1:30 left. Oklahoma simply ran out of time, and as the final seconds ticked off the clock, another sellout crowd at the Phog began to chant, "Ten straight! Ten straight!" "In a league this competitive, thought by many to be the toughest league in the country, to have a three-game lead with three to play is pretty special," Kansas coach Bill Self said. 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